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We're a full-service digital marketing agency - we know what we're doing when it comes to digital. This means you can relax and trust us to be your one stop shop for all your online marketing needs.

Digital Planning

You guys are smart (that's why you're on our site...). So you don't need us to tell you marketing is all about the planning. But you might not be aware how vital it is in the digital world, too. It's the difference between a website that's "good enough" and one that's outstanding!

At Hero Digital we start the whole process with you: first we get to know your business and your objectives, both immediate and longer term. Then we look at your organisation, see how it operates, and most importantly, what makes it special. As every business and its owner is unique, we design each digital plan from scratch, to fit your requirements exactly and maximise your ROI.

We know it can be tempting to want to hit the ground running, but the time and effort we'll put in on planning and strategy will make all the difference. We can help you draw out your objectives and segment your target audiences, and take a good look at your competitors and what they're doing.

Only then will we start on your marketing strategy. Once done, you'll be clear about what's being done and when, by whom and where.

• Online strategy
• Competitor benchmarking
• Information Architecture (IA)
• Wireframes

Come and pick our brains about digital strategy and planning. It'll be worth your while!

Web Design

Wikipedia's page on web design says that "Web design is similar...to traditional print publishing". Piffle? Well, not completely. We're big believers in designing sites that are accessible and clean, with a place for everything and everything in its place!

In that respect, websites designs can have the gridded look of print (our very own site being a case in point). And creating an online brand has all the disciplines of traditional print-based design: it has to look right for the brand, communicate your brand values and tell your story instantly and convincingly. However, the huge potential of working in the digital world means that there's so much more to get right...

So many other factors play their part: is the website usable and accessible? does it perform well as a sales platform? does it allow for future growth and development? At Hero Digital, we can make sure all these answers are yes - and equally important, that all design work is creative, inventive and visually stunning.

Enough about pretty pictures, what about words? Well, what can we say about copywriting and the importance of an interesting narrative? Plenty - and you'll be amazed what interesting stuff we can tease from you to get it going. We'll then refine, add, give it a good stir and generally sprinkle magic dust over it. Good copywriting is a craft that elevates a visually stunning site into an intellectually entertaining one. We'll write copy that will persuade your customers to keep you top of their list!

• Branding
• Creative concepts and design
• Desktop and web icons
• Copywriting
• Image sourcing
• Design guidelines
• Mobile website design
• Email template design

We can chat about great design until the cows come home - get in touch and see what we can do for
you.

Web Development

Tah-daaaaah! Yes, that was us blowing our trumpet...

Here at Hero Digital we know a thing or two about website development and we get quite excited about it! Others may have fooled you into thinking it's a dry and techie process, but we know it's a fantastic tool that can get your brand working in ways that will astound (and delight) your customers.

We do pretty much all types of development, including desktop and mobile platforms, static or highly dynamic websites, smaller, simpler websites and also for super-complex database-driven websites with full content management systems (CMS). Our development team is comfortable with them all.

Plus we know how complicated and technical the development process is, so we promise not to bamboozle you with techno-jargon - we'll give you clear and plain communications at every stage of the process.

• Mobile websites
• E-commerce websites
• Content Managed websites
• Social Networking websites
• Micro-sites
• Content Management Systems (CMS)
• HTML/CSS production
• PHP development for smaller, simpler, websites
• .Net development for larger, complex, database websites
• Flash development for image-rich and animated websites
• JavaScript for funky, dynamic effects on pages
• Adobe Air for desktop widgets and rich internet applications (RIA's)
• Objective-C for iPhone apps

For a straightforward chat about web development in plain English, give us a call.

Digital Marketing

There are two stats that say it all when talking SEO:

• 50% of the world's population now has access to the web
• almost 90% of users find websites through search engines!

SEO is an odd beast: part technical, part commercial nous and all underpinned with a good grasp of language. At Hero Digital we start with a full audit of your current SEO strategy. This covers on-page techniques (the stuff that matters on your site) like keywords, meta data, copywriting, landing page effectiveness and how well your site is coded. It also looks at off-page techniques (the stuff that's elsewhere) like link-building and online PR. We understand that it's a complex marketing tool and we have the experience to deliver great results for your brand.

PPC marketing campaigns are usually the fastest and most measurable tool a brand could wish for. A good PPC strategy give an online brand an increase in relevant traffic within hours of starting - and provide all the data you'll need for ongoing management. However, as with SEO, it's a challenging tool that requires close attention to prevailing market conditions and ad copy that stays relevant and fresh. We often recommend a joint SEO and PPC strategy, as the two disciplines work best together, especially for brands that are new to the online marketplace. What you learn from one tool can be used to improve the other...

If you're still using print-based direct mail, you really need to speak to us! Permission-based email marketing is unbelievably cost-effective and comes packaged with the sort of performance data that makes a posted mailer look like it belongs in the last millennium. We can design spanking HTML emails with effective calls to action that will grab your client's attention! We also ensure our emails will pass all the technical hurdles required to minimise spamming issues. Our email marketing campaigns come with full tracking and reporting, so you know how your customers have responded - giving you the tools to fine-tune future campaigns and maximise your ROI.

Social media is not a fad or a fringe pastime. It's probably the most powerful marketing tool since the web was born - and it's still in its infancy! Websites like Twitter, YouTube, Facebook and Digg are rewriting how individuals and communities interact with each other. Their universal appeal owes much to the fact you can not only receive information and content but critique it, discuss preferences, add your own content - and do all of this on an equal footing with big brands. Current technology is constanting improving the building and segmenting of markets being created by social media, giving brands greater access to and understanding of how their audiences think and behave.

But empowering of the consumer is not an easy beast to tame. UGC (user generated content) does bring dynamic, fresh content but it doesn't always best reflect or fit in with your brand's aims or business objectives. So managing a social media campaign is not for the faint-hearted or inexperienced. At Hero Digital we understand social media and can guide you through the potential maze of where, how and when your brand should work within this exciting new world.

• SEO
• PPC
• Email marketing
• Social media

If you want the low-down on digital marketing in all its forms, just ask and we can help!

Online PR

Online PR, or as it's also known, digital PR, is a greatly underused marketing tool that every business could and should take advantage of. The best bit about it is that you automatically generate a secondary and very important by-product: inbound links to your website - one of the Holy Grails of good SEO!

Our online PR strategies will build your brand's reputation, mostly through positive media coverage. We also ensure that all press releases are keyword optimised and incorporate clear calls to action that encourage the user to click through to your site or dedicated landing page.

• SEO
• Email marketing
• Social media

If you want to find out more about digital PR we're happy to take you through it...